For Immediate Release: April 20, 2000

Finally Someone Has Brought Real L.A.W. Enforcement To The Internet

Rochester, N.Y.-The most valuable corporate assets often go unprotected on the Internet. Now, one company, IP Protector, has developed the technology and the procedures to bring L.A.W. and order to the electronic frontier quickly and effectively. At least in terms of Intellectual Property rights. "We are not a law firm. Instead we are a wholly dedicated Intellectual Property watch and enforcement company with the expertise and focus to pick up where many law firms have given up…on the electronic frontier," says S.J.A., an Intellectual Property attorney and co-founder of IP Protector. "The electronic frontier is exactly where IP Protectors is enforcing the L.A.W. to protect our clients' Intellectual Property rights and delivering results." For IP Protector and their clients, the L.A.W. stands for Locate, Alert and Warn.

These are in fact three of the critical components of their unique brand of intellectual property protection. IP Protector's clients, including Volkswagen of America, recognize that the Internet is both an opportunity for marketing and a threat to ensuring consistent brand and corporate image. With so many technology companies advancing ways to exploit the opportunities of the Internet, few have developed solutions to mitigate the risks. That's where IP Protector begins. In fact they are experts in cost-effective domain name recovery with extensive experience filing complaints using the Uniform Domain Name Dispute Resolution Policy.

The tool at the center of IP Protector's services is RIPS or Rapid Intellectual Property Search. Using this propriety software developed by IP Protector's systems and programming experts, they continuously monitor the vast electronic frontier for usage and instances of their client's Intellectual Property assets, including names, brands, trademarks, domain names, logos, slogans, text, digital images, sound, and multimedia files. IP Guard, a component of RIPS, takes each occurrence or asset usage and catalogues it and assesses it for its context, authorization, and potential for infringement.

IP Protector first offers clients the services of issuing warnings and "cease and desist" notices to avoid costly litigation while protecting their client's interests. Then IP Protector, with internal legal expertise, is prepared to use to whatever means necessary to guarantee the security of their clients' properties on the frontier.

IP Protector also offers technology solutions to their clients in the form of IP Shield. A proactive, "finger-printing" process that simultaneously alerts potential cyber thieves of the protected status of the clients entire web site, and "tags" all components of the site for easier tracking and retrieval in the case of Intellectual Property right infringement. "The benefits we receive from our relationship with IP Protector are simply security and peace of mind. Now, we can stay focused on doing more for our customers and our own brands on the Internet," says M.Ballesteros, VP Internet Marketing for Toulon ltda. "IP Protector's fully automated Intellectual Property registry allows us to manage our entire IP portfolio with just the click of the mouse. Tracking their progress in protecting our assets is easy and their flat-rate fee structure means assessing the cost benefits of IP security is accomplished very quickly and easily as well.

We can feel free to ask questions, learn more about our rights and our options, without running up the usual legal fees." IP Protector is headquartered in Rochester, N.Y. but their focus is truly global. Recognizing that the Internet is a multilingual and multicultural environment, IP Protector helps their clients with the challenges of presenting their Intellectual Property assets around the while clients market their products and services on line.

With both the technical and legal expertise required to stop Intellectual Property rights infringement at its source, IP Protector was formed to offer clients of all sizes a single-source solution for protecting their valuable business assets on the Internet.

Copyright © 2000 IP Protector Inc.. All Rights Reserved. IP Protector, Your Eyes on the Internet, L.A.W., IP Status Report, IP L.A.W. Enforcement Form, R.I.P.S. IP Registry, IP Shield, and IP Guard are all trademarks of IP Protector Inc.